Marketing Across Cultures. / Usunier, Jean-Claude.
Tipo de material:
TextoIdioma: Inglés Series Financial TimesDetalles de publicación: Inglaterra : Prentice hall, 2005Descripción: 573 p. : Gráficas. 24 x 19 cmISBN: 0273685295Tema(s): Marketing | Comunicación interculturalClasificación CDD: 658.84
Contenidos:
Resumen: This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing, exchange, and communications.
1.-The cultural variable in international marketing -- 2. The integration of local consumption in a global marketing environment -- 3 Marketing decisions for the intercultural environment -- 4. Intercultural marketing communications.
| Tipo de ítem | Biblioteca actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
Reserva
|
AGUASCALIENTES | Colección General | 658.84 U581m 2005 (Navegar estantería(Abre debajo)) | Ej. 1 | No para préstamo | GSC005678 |
1.-The cultural variable in international marketing -- 2. The integration of local consumption in a global marketing environment -- 3 Marketing decisions for the intercultural environment -- 4. Intercultural marketing communications.
This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing, exchange, and communications.
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