Marketing Across Cultures. /
Usunier, Jean-Claude
Marketing Across Cultures. / Usunier, Jean-Claude. - Inglaterra : Prentice hall, 2005. - 573 p. : Gráficas. 24 x 19 cm. - Financial Times .
1.-The cultural variable in international marketing -- 2. The integration of local consumption in a global marketing environment -- 3 Marketing decisions for the intercultural environment -- 4. Intercultural marketing communications.
This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing, exchange, and communications.
0273685295
Marketing
Comunicación intercultural
658.84 / U581m 2005
Marketing Across Cultures. / Usunier, Jean-Claude. - Inglaterra : Prentice hall, 2005. - 573 p. : Gráficas. 24 x 19 cm. - Financial Times .
1.-The cultural variable in international marketing -- 2. The integration of local consumption in a global marketing environment -- 3 Marketing decisions for the intercultural environment -- 4. Intercultural marketing communications.
This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing, exchange, and communications.
0273685295
Marketing
Comunicación intercultural
658.84 / U581m 2005