| 000 | 00706nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | MX-MxAU | ||
| 005 | 20231212152133.0 | ||
| 008 | 230403b2003 us ||||| |||| 00| 0 eng d | ||
| 040 |
_aMX-MxAU _cMX-MxAU |
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| 041 | _aeng | ||
| 082 |
_a658.802 _bC898s |
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| 100 | 1 | _aCravens, David W. | |
| 245 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
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| 260 |
_aUSA: _bMcgGraw-hill, _c2003. |
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| 300 |
_a843 p. _c26 x 20 cm |
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| 505 | _a1. Market-Drive strategy -- 2. Situation Analysis -- 3. Designing Market-Driven Strategies -- 4 Market-Focused Program -- 5 Implementing and Managing Market-Driven Strategíes -- 6. Comprehensive Cases. | ||
| 700 |
_960698 _aPiercy F. Nigel |
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| 942 | _cC | ||
| 999 |
_c76582 _d76582 |
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