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008			190123e19922005enkd|||| |||| 00| 0 eng d
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040			_aMX-MxAU _cMX-MxAU
041			_aeng
082			_a658.84 _bU581m 2005
100			_aUsunier, Jean-Claude
245			_aMarketing Across Cultures. / _cUsunier, Jean-Claude.
260			_aInglaterra : _bPrentice hall, _c2005.
300			_a573 p. : _bGráficas. _c24 x 19 cm.
490			_aFinancial Times
505			_a1.-The cultural variable in international marketing -- 2. The integration of local consumption in a global marketing environment -- 3 Marketing decisions for the intercultural environment -- 4. Intercultural marketing communications.
520			_aThis book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing, exchange, and communications.
590			_aC02
650		0	_929916 _aMarketing
650			_926372 _aComunicación intercultural
700			_948559 _aAnne Lee, Julie
942			_cLB
999			_c66104 _d66104