| 000 | 01113nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | MX-MxAU | ||
| 005 | 20231212150718.0 | ||
| 008 | 190114e1998 us ad||| |||| 00| 0 eng d | ||
| 020 | _a0844233552 | ||
| 040 |
_aMX-MxAU _cMX-MxAU |
||
| 041 | _aeng | ||
| 082 |
_a658.82 _bS387s 1998 |
||
| 100 | 1 | _aSchultz, Don E. | |
| 245 |
_aSales promotion essentials: _bthe 10 basic sales promotion techniques...and how to use them / _c Schultz, Don E., William A. Robinson, Lisa A. Petrison |
||
| 250 | _a10a. ed. | ||
| 260 |
_aEstados Unidos : _bNTC Business book, _c1998. |
||
| 300 |
_a230 p.: _bGráficas, Ilustraciones. _c23 x 18 cm. |
||
| 505 | _a1.- Sales promotion: introduction and current trends -- 2. Planning sales promotion programs -- 3. Selecting the appropriate promotional tools -- 4. Coupons -- 5. Special packs -- 6. Continuity programs -- 7. Refunds -- 8. Sweepstake and contest -- 9. Through-the-mail premiums -- 10 -Sampling Programs | ||
| 590 | _aC02 | ||
| 650 | 0 |
_933335 _aPromoción de ventas |
|
| 700 |
_948207 _aRobinson, William A. |
||
| 700 |
_948208 _aPetrison, Lisa A. |
||
| 942 | _cLB | ||
| 999 |
_c65813 _d65813 |
||