| 000 | 00917nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | MX-MxAU | ||
| 005 | 20190110180028.0 | ||
| 008 | 190110e19942006us a|||| |||| 00| 0 eng d | ||
| 020 | _a0131457578 | ||
| 040 |
_aMX-MxAU _cMX-MxAU |
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| 041 | _aeng | ||
| 082 |
_a658.8 _bK874m 2006 |
||
| 100 | 1 | _aKotler, Philip | |
| 245 |
_aMarketing Management / _cKotler, Philip, Keller , Kevin Lane. |
||
| 250 | _a12a. edición | ||
| 260 |
_aEstados Unidos : _bPrentice Hall, _c2006. |
||
| 300 |
_a729 p.: _bIlustraciones. _c28 x 22 cm. |
||
| 505 | _a1. - Understanding marketing management -- 2. Capturing marketing insights -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating Successful long-term growth | ||
| 590 | _aC02 | ||
| 650 | 0 |
_929916 _aMarketing |
|
| 700 | 1 |
_912950 _aLane Keller, Kevin |
|
| 942 | _cLB | ||
| 999 |
_c65728 _d65728 |
||