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| 005 | 20231212151456.0 | ||
| 008 | 000000e2010 mx a spa 0000000000spa00 | ||
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_aHF5415.32 _bH868c 2010 |
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| 100 | 1 | _aHoyer, Wayne D., | |
| 245 | 1 | 0 |
_aComportamiento del consumidor / _cWayne D. Hoyer, Deborah J. MacInnis ; traducción, Érika Jasso Hernán D´Borneville |
| 260 |
_aMéxico : _bCengage Learning, _c2010. |
||
| 300 |
_a493 p. : _bIlustraciones ; _c27 x 21 cm. |
||
| 500 | _aTítulo original : consumer behavior | ||
| 590 | _aC01 | ||
| 650 | 1 | 0 |
_aAdministración - Comportamiento del consumidor _953385 |
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_aMaclnnis, Deborah J. _953386 |
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| 700 |
_aHernán D´Borneville, Érika Jasso _953387 _eTraducción |
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| 942 | _cLB | ||