| 000 | 006820000a22002530004500 | ||
|---|---|---|---|
| 999 |
_c3986 _d3986 |
||
| 003 | MX-MxAU | ||
| 005 | 20231212150837.0 | ||
| 008 | 170506e1998 mx ||||| |||| 00| 0 spa d | ||
| 020 | _a968752944X | ||
| 040 |
_aMX-MxAU _cMX-MxAU |
||
| 041 | _aspa | ||
| 050 |
_aHF5415 _bL218m 2000 |
||
| 082 | 0 | 4 |
_a658.8 _bL218m 1998 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 | _a10a. ed. | ||
| 260 |
_aMéxico : _bThomson, _c1998. |
||
| 300 |
_a691 p. ; _c27 cm. |
||
| 500 | _aIncluye índice | ||
| 650 |
_aMercadotecnia _928123 |
||
| 700 | 1 |
_910488 _aHair, Joseph F. |
|
| 700 | 1 |
_aMcDaniel, Carl _910490 |
|
| 942 | _cLB | ||