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| 003 | MX-MxAU | ||
| 005 | 20191003135332.0 | ||
| 008 | 000000e2001 mx ad spa 0000000000spa00 | ||
| 020 | _a9701029089 | ||
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| 050 | 4 |
_aHF5415.13 _bM123m 2001 |
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| 082 |
_a658.80 _bM123m 2001 |
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| 100 | _aMccarthy, Jerome E. | ||
| 245 | 1 | 0 |
_aMarketing : _bun enfoque global / _cE. Jerome McCarthy, William D. Perreault ; Traducción, Rosa María Rosas Sánchez. |
| 250 | _a13a. ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2001. |
||
| 300 |
_a795 p. : _bIlustraciones, Gráficas ; _c28 x 22 cm. |
||
| 500 | _aTítulo original : basic marketing | ||
| 590 | _aC63 | ||
| 650 | 1 | 4 |
_aMercadotecnia - Administración _928124 |
| 700 | 1 |
_aPerreault, William D. _918094 |
|
| 700 | 1 |
_aRosas Sánchez, Rosa María _920419 _eTraduccion |
|
| 942 | _cLB | ||