000 | 005520000a22002170004500 | ||
---|---|---|---|
003 | MX-MxAU | ||
005 | 20231212151425.0 | ||
008 | 170505e1997 sp ||||| |||| 00| 0 spa d | ||
020 | _a8489660182 | ||
040 |
_aMX-MxAU _cMX-MxAU |
||
041 | _aspa | ||
050 | 4 |
_aHF5415 _bK262m 1997 |
|
082 |
_a658.8 _bK262m 1997 |
||
100 | 1 | _aKeegan, Warren J. | |
245 | 1 | 0 |
_aMarketing global / _cWarren J. Keegan |
260 |
_aEspaƱa : _bPrentice Hall, _c1997. |
||
300 |
_a552 p. ; _c25 cm. |
||
590 | _a5 | ||
650 |
_928123 _aMercadotecnia |
||
942 | _cLB | ||
999 |
_c27697 _d27697 |