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_a658.8 _bZ48m 2002 |
| 100 | 1 | _aZeithaml, Valerie A. (et.al) | |
| 245 | 1 | 0 |
_aMarketing de servicios : _bun enfoque de integración del cliente a la empresa / |
| 250 | _a3a. ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill, _c2002 |
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| 300 |
_a747 p. ; _c23 x 18 cm |
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| 650 | 0 |
_933326 _aMercadotecnia - Servicio al cliente |
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| 710 | 1 | _aMary, Jo Bitner (co.aut.) / María Isabel, Pérez de Lara Choy (tra.) / Celina, Medero Irizar (rev.tec.) | |
| 942 | _cLB | ||