TY  - BOOK
AU  - Schrage,Michael
TI  - Serious play: how the world's best companies simulate to innovate 
SN  - 0875848141 (alk. paper)
AV  - HD45 .S368 2000
U1  - 658.4/0352 
PY  - 2000///
CY  - Boston, mass.
PB  - Harvard Business School Press
KW  - Technological innovations
KW  - Administración
KW  - Metodos de simulación
UR  - http://www.loc.gov/catdir/toc/99023757.html
ER  -