TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy F. Nigel
TI  - Strategic marketing
U1  - 658.802 
PY  - 2003///
CY  - USA
PB  - McgGraw-hill
N1  - 1. Market-Drive strategy -- 2. Situation Analysis -- 3. Designing Market-Driven Strategies -- 4 Market-Focused Program -- 5 Implementing and Managing Market-Driven Strategíes -- 6. Comprehensive Cases
ER  -