TY  - BOOK
AU  - Usunier, Jean-Claude
AU  - Anne Lee, Julie
TI  - Marketing Across Cultures.
T2  - Financial Times 
SN  - 0273685295
U1  - 658.84 
PY  - 2005///
CY  - Inglaterra
PB  - Prentice hall
KW  - Marketing
KW  - Comunicación intercultural
N1  - 1.-The cultural variable in international marketing -- 2. The integration of local consumption in a global marketing environment -- 3 Marketing decisions for the intercultural environment -- 4. Intercultural marketing communications
N2  - This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing, exchange, and communications
ER  -