TY  - BOOK
AU  - Kotler,Philip
AU  - Lane Keller,Kevin
TI  - Marketing Management
SN  - 0131457578
U1  - 658.8 
PY  - 2006///
CY  - Estados Unidos
PB  - Prentice Hall
KW  - Marketing
N1  - 1. -  Understanding marketing management -- 2. Capturing marketing insights -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating Successful long-term growth
ER  -