TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, strategies and applications. 
SN  - 0273655000
U1  - 658.802 
PY  - 2002///
CY  - España
PB  - Prentice hall
KW  - Promoción de ventas
KW  - Empresas Marketing
N1  - 1.- Introduction and setting the scene -- 2. Contexts -- 3. Strategies -- 4. Applications and methods of marketing communications
N2  - uses theoretical frameworks and a wealth of examples to encourage students to adopt and analytical and reflective approach to this subject
ER  -