TY  - BOOK
AU  - Harris R. ,Philip 
AU  - Moran, Robert T. 
AU  - Moran ,Sarah V. 
TI  - Managing cultural differences: global leadership strategics
SN  - 9780750677363
U1  - 658.18 
PY  - 2004///
CY  - United States of America
PB  - Elsevier
KW  - Administración
N1  - Incluye índice; 1. Global leaders and culture.-- 2. Global leaders and communications.-- 3. Global  leadership in negotiations and alliances.-- 4. Leadership in cultural change.-- 5. Leadership in cultural synergy.-- 6. Managing transitions and relocations.-- 7. Managing diversity in the global work  culture.-- 8. Women in global business.-- 9. Effective performance in the global marketplace
N2  - This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context
ER  -