E-commerce / Business, technology, society. Kenneth C. Laundon, Carol Guercio traver

Por: Guercio Traver, CarolTipo de material: TextoTextoIdioma: Inglés Detalles de publicación: U.S.A : Pearson , 2008Descripción: 809 p. : Ilustraciones, gráficas, tablas. 26 x 21 cmISBN: 9780136006459Clasificación CDD: 658.872
Contenidos:
1. E-commerce: the revolution is just beginning -- 2. E-commerce: a brief History -- 3. Understanding e-commerce: organizing themes -- 4. Case study: p2p networks rock, music industry rolls -- 5. Review -- 6. E-commerce business models -- 7. Major business-to-consumer (b2c)business models -- 8. Major Business-to-business (b2b) business models -- 9. Business models in emerging e-commerce areas -- 10. How the internet and the web change business: strategy, structure, and process -- 11. Case study: priceline.com and the search for a business model that works -- 12. Review -- 13. The internet: technology background -- 14. The internet to day -- 15. Internet ii: the future infrastructure -- 16. The world wide web -- 17. the internet and the web: features -- 18. Case study: akamai technologies: the web´s jukebox -- 19. Review -- 20. Building an e-commerce web site: a systematic approach -- 21. Choosing server software -- 22. Choosing the hardware for an e-commerce site -- 23. Other e-commerce site tools -- 24. Case study: rei climbs the web mountain -- 25. Review -- 26. The e-commerce security environment -- 27. Segurity threats in the e-commerce environment -- 28. Technology solutions -- 29. Management policies, business procedures, and public laws -- 30. Payment systems -- 31. E-commerce payment systems -- 32. Electronic billing presetment and payment -- 33. Case study: Paypal has company -- 34. Review -- 35. Consumers online: the internet audience and consumer behavior -- 36. Basic marketing concepts -- 37. Internet marketing technologies -- 38. B2c and b2b e-commerce marketing and branding strategies -- 39. Case study: liquidation.com: b2b marketing sucess story -- 40. Review -- 41. Marketing comunications -- 42. Understanding the costs and benefits of online marketing communications -- 43. The web site as a marketing communications tool -- 44. Case study: adware, spyware, ad bombs, ambush marketing, and customer hijacking: invasive marketing techniques grow on the web -- 45. Review -- 46. Understanding ethical, social, and political issues in e-commerce -- 47. Privacy and information rights -- 48. Intellectual property rights -- 49. Governance -- 50. Public safety and welfare -- 51. Case study: print the library [online]: is google playing fair, or just out to make a buck? -- 52. The retail sector -- 53. Analyzing the viability of online firms -- 54. E-commerce in action: e-tailing business models -- 55. Common themes in online retailing -- 56. The service sector: offline and online -- 57. Online financial services -- 58. Online career services -- 59. Case study: iac/interactivecorp: online services spin-off -- 60. Review -- 61. Online content -- 62. The online publishing industry -- 63. The only entertainment industry -- 64. Case study: google and youtube together: the next advertising platform? -- 65. Review -- 66. Social networks and online communities -- 67. Online auctions -- 68. E-commerce portals -- 69. Case study: ¡village discovers the path to success, but has it since lost its way? -- 70. Review -- 71. B2b e-commerce and supply chain management -- 72. Net marketplaces -- 73. Private industrial networks -- 74. Case study: siemens clicks with click2procure -- 75. Review.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura Copia número Estado Fecha de vencimiento Código de barras
Libros Libros ALAMAR
Colección General 658.872 G936e 2008 (Navegar estantería(Abre debajo)) Ej. 1 Disponible LMR006846
Libros Libros HUASTECA
Colección General 658.872 G936e 2008 (Navegar estantería(Abre debajo)) Ej. 1 Disponible HST005618

Preface, Brief contens, contents, references, index, credits.

1. E-commerce: the revolution is just beginning -- 2. E-commerce: a brief History -- 3. Understanding e-commerce: organizing themes -- 4. Case study: p2p networks rock, music industry rolls -- 5. Review -- 6. E-commerce business models -- 7. Major business-to-consumer (b2c)business models -- 8. Major Business-to-business (b2b) business models -- 9. Business models in emerging e-commerce areas -- 10. How the internet and the web change business: strategy, structure, and process -- 11. Case study: priceline.com and the search for a business model that works -- 12. Review -- 13. The internet: technology background -- 14. The internet to day -- 15. Internet ii: the future infrastructure -- 16. The world wide web -- 17. the internet and the web: features -- 18. Case study: akamai technologies: the web´s jukebox -- 19. Review -- 20. Building an e-commerce web site: a systematic approach -- 21. Choosing server software -- 22. Choosing the hardware for an e-commerce site -- 23. Other e-commerce site tools -- 24. Case study: rei climbs the web mountain -- 25. Review -- 26. The e-commerce security environment -- 27. Segurity threats in the e-commerce environment -- 28. Technology solutions -- 29. Management policies, business procedures, and public laws -- 30. Payment systems -- 31. E-commerce payment systems -- 32. Electronic billing presetment and payment -- 33. Case study: Paypal has company -- 34. Review -- 35. Consumers online: the internet audience and consumer behavior -- 36. Basic marketing concepts -- 37. Internet marketing technologies -- 38. B2c and b2b e-commerce marketing and branding strategies -- 39. Case study: liquidation.com: b2b marketing sucess story -- 40. Review -- 41. Marketing comunications -- 42. Understanding the costs and benefits of online marketing communications -- 43. The web site as a marketing communications tool -- 44. Case study: adware, spyware, ad bombs, ambush marketing, and customer hijacking: invasive marketing techniques grow on the web -- 45. Review -- 46. Understanding ethical, social, and political issues in e-commerce -- 47. Privacy and information rights -- 48. Intellectual property rights -- 49. Governance -- 50. Public safety and welfare -- 51. Case study: print the library [online]: is google playing fair, or just out to make a buck? -- 52. The retail sector -- 53. Analyzing the viability of online firms -- 54. E-commerce in action: e-tailing business models -- 55. Common themes in online retailing -- 56. The service sector: offline and online -- 57. Online financial services -- 58. Online career services -- 59. Case study: iac/interactivecorp: online services spin-off -- 60. Review -- 61. Online content -- 62. The online publishing industry -- 63. The only entertainment industry -- 64. Case study: google and youtube together: the next advertising platform? -- 65. Review -- 66. Social networks and online communities -- 67. Online auctions -- 68. E-commerce portals -- 69. Case study: ¡village discovers the path to success, but has it since lost its way? -- 70. Review -- 71. B2b e-commerce and supply chain management -- 72. Net marketplaces -- 73. Private industrial networks -- 74. Case study: siemens clicks with click2procure -- 75. Review.

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