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Schrage, Michael.

Serious play : how the world's best companies simulate to innovate / Michael Schrage. - Boston, mass. : Harvard Business School Press, 2000. - xxiv, 244 p. ; 24 cm.

ISBN: 0875848141 (alk. paper)

LCCN: 99023757

Subjects--Topical Terms:
Technological innovations--Administración--Metodos de simulación

LC Class. No.: HD45 / .S368 2000

Dewey Class. No.: 658.4/0352 / S3774