Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - USA: McgGraw-hill, 2003. - 843 p. 26 x 20 cm
1. Market-Drive strategy -- 2. Situation Analysis -- 3. Designing Market-Driven Strategies -- 4 Market-Focused Program -- 5 Implementing and Managing Market-Driven Strategíes -- 6. Comprehensive Cases.
658.802 / C898s
Strategic marketing / David W. Cravens, Nigel F. Piercy. - USA: McgGraw-hill, 2003. - 843 p. 26 x 20 cm
1. Market-Drive strategy -- 2. Situation Analysis -- 3. Designing Market-Driven Strategies -- 4 Market-Focused Program -- 5 Implementing and Managing Market-Driven Strategíes -- 6. Comprehensive Cases.
658.802 / C898s