Modern competitive analysis /
Oster, Sharon M.
Modern competitive analysis / Sharon M. Oster - 10a. ed. - USA : Oxford, 1999. - 434 p. : Gráficas ; 24 x16 cm.
1. The competitive environment -- 2. Inside the organization -- 3. Rivalry -- 4.The planning process.
019511941x
338.6 / O852m
Modern competitive analysis / Sharon M. Oster - 10a. ed. - USA : Oxford, 1999. - 434 p. : Gráficas ; 24 x16 cm.
1. The competitive environment -- 2. Inside the organization -- 3. Rivalry -- 4.The planning process.
019511941x
338.6 / O852m