Sales promotion essentials: the 10 basic sales promotion techniques...and how to use them /
Schultz, Don E.
Sales promotion essentials: the 10 basic sales promotion techniques...and how to use them / Schultz, Don E., William A. Robinson, Lisa A. Petrison - 10a. ed. - Estados Unidos : NTC Business book, 1998. - 230 p.: Gráficas, Ilustraciones. 23 x 18 cm.
1.- Sales promotion: introduction and current trends -- 2. Planning sales promotion programs -- 3. Selecting the appropriate promotional tools -- 4. Coupons -- 5. Special packs -- 6. Continuity programs -- 7. Refunds -- 8. Sweepstake and contest -- 9. Through-the-mail premiums -- 10 -Sampling Programs
0844233552
Promoción de ventas
658.82 / S387s 1998
Sales promotion essentials: the 10 basic sales promotion techniques...and how to use them / Schultz, Don E., William A. Robinson, Lisa A. Petrison - 10a. ed. - Estados Unidos : NTC Business book, 1998. - 230 p.: Gráficas, Ilustraciones. 23 x 18 cm.
1.- Sales promotion: introduction and current trends -- 2. Planning sales promotion programs -- 3. Selecting the appropriate promotional tools -- 4. Coupons -- 5. Special packs -- 6. Continuity programs -- 7. Refunds -- 8. Sweepstake and contest -- 9. Through-the-mail premiums -- 10 -Sampling Programs
0844233552
Promoción de ventas
658.82 / S387s 1998