Marketing Management /
Kotler, Philip
Marketing Management / Kotler, Philip, Keller , Kevin Lane. - 12a. edición - Estados Unidos : Prentice Hall, 2006. - 729 p.: Ilustraciones. 28 x 22 cm.
1. - Understanding marketing management -- 2. Capturing marketing insights -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating Successful long-term growth
0131457578
Marketing
658.8 / K874m 2006
Marketing Management / Kotler, Philip, Keller , Kevin Lane. - 12a. edición - Estados Unidos : Prentice Hall, 2006. - 729 p.: Ilustraciones. 28 x 22 cm.
1. - Understanding marketing management -- 2. Capturing marketing insights -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating Successful long-term growth
0131457578
Marketing
658.8 / K874m 2006