Riding the waves of culture: understanding cultural diversity in global business/

Hampden Turner, Charles

Riding the waves of culture: understanding cultural diversity in global business/ Hampden Turner, Charles - 7a. ed. - United States of America: Mc Graw Hill, 1998. - 274 p. ; 24 x 16 cm.

Incluye índice

1. An introduction to culture.-- 2. The one best way of organizing does not exist.-- 3. The meaning of culture.-- 4. Relationships and rules.-- 5. The group and the individual.-- 6. Feelding and relationships.-- 7. How far we get involved.-- 8. How we accord status.-- 9. How we manage time.-- 10. How we relate to nature.

As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This revised edition is updated with new research and statistics.

9780786311255


Administración

658.3 / H229r 1998