Marketing /
Etzel, Michael J. (et.al)
Marketing / Michael, J. Etzel - 12a. ed. - Estados Unidos de América : McGraw-Hill. - 674 p. ; 27 x 21 cm
El libro se puede utilizar en la carrera de Mercadotecnia
The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort
0071180346
658 / Et99m
Marketing / Michael, J. Etzel - 12a. ed. - Estados Unidos de América : McGraw-Hill. - 674 p. ; 27 x 21 cm
El libro se puede utilizar en la carrera de Mercadotecnia
The field of marketing, identifying and selecting markets, product, price, distribution, promotion, managing the marketing effort
0071180346
658 / Et99m